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  • Writer's pictureSam Lowes

Crafting a Cohesive Brand Image: The Importance of Consistency in Brand Representation


Maintaining a coherent brand image is a critical yet challenging aspect for many companies. Have you ever noticed varying awards in your reception area with a range of logos on them or observed a mix of stationery being utilised and distributed to your customers? Rest assured, you're not alone in this situation.


For several organisations, glassware and awards are often procured on an ad-hoc basis by different departments as the need arises. This ad-hoc method often results in an unorganised approach to the materials conveyed to your customers, ultimately leading to a mixed message.


It's not uncommon to order these items from the first online company that appears in search results. Unfortunately, the main issue lies here. Online providers seldom track previous orders, artwork specifications, or order details. This absence of a comprehensive record means that even for repeating a previous order, the whole process starts from scratch.


Discrepancies in machines, engraving methods, engraving materials, inks, glass, and even machine operators can contribute to variations in the items produced. To ensure your customers view your business with the seriousness it deserves and to maintain a consistent, credible image, it's vital for you to take your brand representation seriously.


For companies seeking meticulous management of logos, orders, and jobs with unwavering attention to detail, look no further.


The release of our new Customer Hub allows our team at Crystal Galleries to ensure your brand is consistently and professionally presented. Get in touch with us to explore how we can transform the perception your customers have of your brand with your glassware and awards. 



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